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Division Sales and Marketing Assistant

Location:
Orlando, FL

Landsea Homes is a global builder with communities and homes in the US, Germany and China. Landsea Homes draws on a global perspective to create urban and suburban communities in prime markets for sophisticated, discerning buyers. We bring insights, innovative approaches and open-minded thinking to the way we choose where to build, what to build, how to build and—most importantly—why, for our buyers.

Driven by a pioneering commitment to sustainability, Landsea Homes designs and builds homes and communities throughout the nation that reflect modern living—inspired spaces and features, built in vibrant, prime locations where they connect seamlessly with their surroundings and enhance the local lifestyle for living, working and playing.

The “golden thread” of Landsea Homes’ many types of homes is where they are built. Throughout the country, we carefully select prime markets for our homes and communities with commuter-friendly access to major employment centers. The result is less time spent commuting, and more time enjoying all the opportunities that your new home affords. Currently you will find Landsea communities and homes in Florida, Boston, Massachusetts, Weehawken, New Jersey, the Bay Area of Northern California, greater Los Angeles and Orange County, California.

We are seeking an intelligent and ambitious individual interested in an exciting and challenging position as a Division Marketing Assistant to provide internal service and support to our sales and marketing team. This position will report directly to Director of Marketing.

Position Summary:  

Provide marketing and office administrative support to the Director of Marketing. Position will be a resource for division marketing. Marketing is responsible to ensure that all marketing tactics and strategies are in line with Landsea Homes Strategic Brief and meeting brand standards.

Responsibilities:

  • Implement and maintain area signage for existing and new communities, including adherence to local legal requirements. (directionals, information centers, billboards, sold/available, flags, banners, local permanent signage, etc.)
  • Fulfill marketing supply orders for sales consultants. (brochure covers and inserts, flags, thank you cards, price sheets, feature sheets, flyer boxes, etc)
  • Coordinate with corporate advertising department for national promotional campaigns and collateral materials.
  • Prepare weekly/monthly marketing and sales reports, such as: weekly traffic log, ad tracking report, traffic/sales source analysis, community specific monthly activity, number of sales by model, sales by community, prospect and buyer surveys, sale agent input rates in Sales Force, etc.
  • Coordinate local marketing programs and promotional projects such as digital campaigns, direct mail, newspaper and magazine; target advertising to proper market segment.
  • Edit all marketing materials prior to publication or distribution
  • Maintain media files; research and present new advertising opportunities to corporate advertising for approval.
  • Create social content for the division and communities to be distributed on the appropriate social channels.
  • Maintain pricing information across all platforms including company proprietary files, price sheets, website and online through any third party service.
  • Order marketing materials for new sales offices (displays, topo tables, signage, directional routes, community maps, etc) and maintain new community checklist.
  • Compile comparative data analysis for new and existing communities based on sales competitive shop data
  • Order promotional items, incentive items, and miscellaneous logo items for division according to color standards
  • Assist in the organization and planning of division social events and functions along with the Activities Committee.
  • Provide administrative support to the Division President and VP of Sales & Marketing as needed.

Qualifications:

  • Minimum College degree
  • Minimum one (1) year experience in marketing or administrative role preferred
  • Minimum one (1) year in consumer-based industry preferred
  • Valid driver’s license, auto insurance policy, and good driving record
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Computer skills including advanced Microsoft Word and Microsoft Excel required
  • Skills in Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Reader, PowerPoint, and google analytics.
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations events.
  • Requires resourcefulness, patience and clarity and strong organization skills

Physical Requirements:

This is primarily a sedentary position. May be required to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less.  Finger dexterity is required to operate a computer keyboard.

Travel Requirements:

This position may require domestic, cross-country travel at times with the possibility of some international travel.

Must be authorized to work in the United States.

This position is full time.

Contact Email:
jkoivu@landseahomes.com

Inside Sales Counselor
888-827-4421